Idea: Publicidad en los aseos, ¡me encanta!
El otro dÃa estaba disfrutando de la compañÃa de mi deseo en un restaurante de Huertas y me entraron ganas de mear. De pié ante el retrete aburrido de esperar a que acabara de salir eso me fijé, obligatoriamente, en un cartel que tenÃa delante, ¡me cagüen la leche! ¡es un anuncio¡, en verdad era un anuncio en una aseo de una empresa de gestión de publicidad en aseos, valga la redundancia.
La foto es mala por no decir una basura.. cosas de las cámaras del móvil.
Estaba flipando, me encantó la idea.
Ahora, mirando en internet, veo que este negocio está más que extendido y hay variantes verdaderamente ingeniosas.
Existe una asociación gestora de publicidad de interior.
Y es que este tipo de publicidad tiene muchas posibilidades de ser realmente efectiva:
- Posibilidad de llegar a una audiencia cautiva, ambiente libre de elementos de distracción.
- Posibilidad de segmentar su público objetivo según edad, sexo, nivel de ingresos, estilo de vida y situación geográfica.
Según un estudio de Barbour y Monroe:
- Un 84% recordaron haber visto una publicidad concreta en los aseos.
- Un 92% fueron capaces de citar al anunciante sin ninguna duda.
- Un 88% recordaron los últimos cuatro lugares dónde vieron la publicidad.
- Un 98% reaccionó positiva o neutralmente ante el hecho de ver publicidad en los aseos.
- Un 83% de los encuestados tenÃan entre 25 y 54 años.
- La publicidad en los aseos es observada entre 30 segundos y 2 minutos como media.
- El recuerdo de los anuncios vistos en los aseos fué un 40% superior al de otros medios.
¿Por qué me pongo yo a hablar de esto si no tengo ni idea de márketing? Porque creo que a este tipo de negocio le vendrÃa muy bien un apoyo tecnológico basado en web y de eso sà que sé:
- Mostrar en mapa interactivo la disposición de los locales asociados
- Buscador avanzado de locales por su ficha y por fechas de disponibilidad.
- Fichas detalladas de los locales asociados: situación geográfica, perfil de visitante, superficie y situación de anuncios disponible, concurrencia de visitantes.
- Posibilidad de que los locales se dieran de alta ellos mismos vÃa online: que rellenaran la ficha de su local, posibilidad de negociar el precio solicitado por anuncio/dÃa.
- Posibilidad de que los anunciantes se dieran de alta ellos mismos vÃa online: que eligieran los locales, las fechas, enviaran el anuncio digitalizado, incluso que hicieran el pago.
- Posibilidad de subasta de los precios en ved de precio fijo.
- Que el local seleccionado apruebe online cada uno de los anunciantes.
- La aplicación gestionarÃa los pagos, cobros
- Alertas de cambio de anuncio.
- El operario que cambiara los anuncios podrÃa hacer una foto del anuncio colocado junto con el periódico del dÃa y ponerla en la web, el anunciante comprobará que efectivamente su anuncio ha sido colocado (esto igual es una tonterÃa).
- Comprar contadores de personas para hacer estudios puntuales de la concurrencia de los aseos de los locales. Conectarlos en tiempo real vÃa Wifi o 3G con la web. (esto igual es otra tonterÃa).
- … ¿qué más se te ocurre?
Si estás pensando en invertir en este tipo de desarrollo: ya sabes quién puede ser la persona adecuada con quién hablar.
Septiembre 9th, 2008 at 8:40 pm
Hola, amigo:
Mira, se me ocurrió esta idea de la publicidad en los aseos hace tiempo y ahora que vivo de nuevo en Alicante, en San Vicente del Raspeig (03690), tengo la oportunidad de desarrollar la actividad; este es un lugar turÃstico y que yo considero bueno para este tipo de negocio, además no hay nada parecido en la zona. Tienes buenas ideas en lo que respecta a la parte virtual, me gustarÃa poder iniciar este negocio cuanto antes, pero habrá que pulir un par de cosas más antes de pasar definitivamente a la acción.
Recibe un cordial saludo y espero contestación para seguir hablando del tema, ¿vale?
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